Catriona Cubley Marketer

Advertising & Marketing Communications BA (Hons) student at De Montfort University, with an interest in connecting brands to their target market through story telling and emphasising their unique positioning with relatable and enjoyable communications.

“What do you offer that separates yourself from others in your market, and why is this important to your customer? What does the customer see in your values and objectives that makes them want to connect with your brand above others?”

I am naturally a creative and analytical person, which allows me to produce inventive campaigns based on a strong understanding of background research and data analysis.

Please enjoy these examples of my degree work.

Pilot Stall Event

Our stall event’s aim was to give the students information about what they could recycle at their student halls and private accommodation within Leicester City, as well as in local businesses, to help them recycle more of their waste and reduce their landfill.

I also contacted local sustainable businesses to set up a sponsorship, whereby they offered a discount on their products to the students who interacted with our stall. One also offered a sample product pack of their washable sanitary pads to be raffled off to interested students.

We interacted with students and enhanced our sustainability message through two games. One was a multi-choice questionnaire and the other was a card game, where students had to guess if certain items could be recycled or if they went into the landfill bin. These included items regularly used by students such as pens, electronics, vapes and crisp packets.

I designed all of the printed graphics using Canva and produced all the copy within them. I also designed the layout of the stall and provided all the materials for it.

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