Advertising & Marketing Communications BA (Hons) student at De Montfort University, with an interest in connecting brands to their target market through story telling and emphasising their unique positioning with relatable and enjoyable communications.
“What do you offer that separates yourself from others in your market, and why is this important to your customer? What does the customer see in your values and objectives that makes them want to connect with your brand above others?”
I am naturally a creative and analytical person, which allows me to produce inventive campaigns based on a strong understanding of background research and data analysis.
Please enjoy these examples of my degree work.
To finalise the Regulatory, Ethical & Sustainable Comms module in year 1, we were asked to write a reflective blog to evaluate and reflect on our campaign idea and the event plan.
I reflected on the successes and challenges of the campaign planning and delivery using theories and practices from advertising and marketing communications. I also reflected on my personal learning development.
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Catriona Cubley Marketer 