Catriona Cubley Marketer

Advertising & Marketing Communications BA (Hons) student at De Montfort University, with an interest in connecting brands to their target market through story telling and emphasising their unique positioning with relatable and enjoyable communications.

“What do you offer that separates yourself from others in your market, and why is this important to your customer? What does the customer see in your values and objectives that makes them want to connect with your brand above others?”

I am naturally a creative and analytical person, which allows me to produce inventive campaigns based on a strong understanding of background research and data analysis.

Please enjoy these examples of my degree work.

Client Presentation

As part of the Regulatory, Ethical & Sustainable Comms module in year 1 we were asked to produce an event and then deliver a client presentation about this. Our client was the student union at De Montfort University and the aim of the client pitch was to win a stall holder place at the Welcome Week in September 2024, within the union.

Please look through the slides below, which made up part of the presentation. They include research on the regulatory frameworks and organisations that monitor the marketing, communications and advertising industries alongside the plan for the delivery of the event, which links various theories and models to the decisions that were made.

I undertook the research and produced the copy of the following slides, with the visual layout created by my group member, Adrianna Nowek.

I acted as the project planner for the event, as well as creative director for the printed graphics and marketing materials used at the event. My strengths included research analysis, problem solving and organisation.

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