Catriona Cubley Marketer

Advertising & Marketing Communications BA (Hons) student at De Montfort University, with an interest in connecting brands to their target market through story telling and emphasising their unique positioning with relatable and enjoyable communications.

“What do you offer that separates yourself from others in your market, and why is this important to your customer? What does the customer see in your values and objectives that makes them want to connect with your brand above others?”

I am naturally a creative and analytical person, which allows me to produce inventive campaigns based on a strong understanding of background research and data analysis.

Please enjoy these examples of my degree work.

Individual Presentation On a Hospitality Brand

For the first assessment of the Brand Strategy & Management module in year 2, we created individual Powerpoint presentations with voice-overs, focusing on a single global brand in our chosen industry. I chose to analyse Nobu, which sits in the hospitality industry, as I am interested in a career in services based commerce.

I discuss the brand elements of Nobu, the key challenges within their digital strategy and integrated marketing communications, and how digital technology can help the brand to extend internationally.

The downloadable file has a voice-over, which presents the slides.

BAMC2002 coursework 1 P2830437Download

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