Catriona Cubley Marketer

Advertising & Marketing Communications BA (Hons) student at De Montfort University, with an interest in connecting brands to their target market through story telling and emphasising their unique positioning with relatable and enjoyable communications.

“What do you offer that separates yourself from others in your market, and why is this important to your customer? What does the customer see in your values and objectives that makes them want to connect with your brand above others?”

I am naturally a creative and analytical person, which allows me to produce inventive campaigns based on a strong understanding of background research and data analysis.

Please enjoy these examples of my degree work.

Curriculum Vitae

Catriona Cubley (BA Hons)

Email: p2830437@my365.dmu.ac.uk

Mobile: 07828 064388

Full Clean Driving License

http://www.linkedin.com/in/catriona-cubley-971720180

PROFILE

I am a positive person with diverse life and work experiences to support a team and its customers or service users. I always aim to achieve good standards in my work and look for ways to introduce processes that improve my productivity or quality. I have strong analytical and creative abilities and am proactive in my development to learn new skills. I try to find a ‘silver lining’ in unfortunate circumstances and make the most of a situation.

KEY ACHIEVEMENTS

  • Achieved the highest result of the class for the 1st and 4th modules in year one of my marketing degree.
  • Created a profitable and enjoyable design business after completing my first degree, despite being severely impacted by a car injury during my education.

SKILLS and ABILITIES

IT Skills: Adobe Illustrator and Photoshop, Canva, MS Word, Excel, PowerPoint, Outlook, Teams, Notepad++, Google Sheets & Forms, SAP  

·  Creativity ·  Analytical and Critical Thinking  ·  Project Management  · Teamwork · Organisational Skills · Adaptability/Flexibility · Strong Written Communications ·

Languages: Beginner French & Advanced beginner German

EMPLOYMENT HISTORY

October 2022 – May 2023

COMPANY: SF Recruitment

JOB ROLE: Receptionist & Student Support

  • Welcomed and communicated with visitors and managed enquiries from students, staff and visitors.

March – September 2022

COMPANY: Octopus Energy (SF Recruitment Agency)

JOB ROLE: Data Administrator

  • Analysed customer data using Google Sheets and wrote out data flows in Microsoft Notepad++

2021 – 2022

COMPANY: Self Employed

JOB ROLE: Designer, Pattern Cutter & Clothing Production

  • Worked for a diverse range of clients to create bespoke clothing; designed clothing and produced tailored patterns. Offered design and functionality advice through the ideation process.
  • Coordinated informative and advertisement videos and photos with a team of creative professionals.
  • Used social media to market the business. Carried out in-depth and self-designed paid-for market research.
  • Analysed competition, identified usable market trends, goal set with time management.

July 2019 – August 2020 (Redundancy)

COMPANY: Cadent Gas

JOB ROLE: Admin Support

  • Used MS PowerPoint to produce slide packs for SHE specialist and management meetings. Used MS Excel to create reports and update trackers. Used SAP.
  • Supported the workload of upper levels during restructuring.

January – May 2019

COMPANY: GN Euro Ltd. & Fashion Studio Ltd.

JOB ROLE: Pattern Maker

  • Pattern cut and size graded womenswear garments with instruction from designer sketches.
  • Worked to tight deadlines alongside sample machinists for buyer presentation meetings.
  • Took part in buyer and fabric supplier meetings.

August – December 2018 (Restructuring)

COMPANY: Quest! Gaming Ltd.

JOB ROLE: Retail Manager

  • Created a board games cafe business with a business partner.
  • Conducted staff meetings to discuss ideas to improve productivity and customer service.
  • Organised contracted services and equipment providers and organised customer parties.
  • Managed social media marketing with the staff team, curating focused and customer interest content.

2011-2017

COMPANY: Self Employed

JOB ROLE: Pattern Maker and Clothing Production

  • Designed, pattern cut and manufactured underwear and fashion garments for diverse female and male clients in the UK and Europe.
  • Networked and presented at trade shows, customer events, through the business website and social media.
  • Used Google Analytics to analyse marketing performance metrics.
  • Analysed customer sales to determine product changes needed and when to reduce prices to clear stock.
  • Used Hootsuite to schedule posts on social media pages.
  • Updated the website and social media channels with new products, including copywriting.
  • Used Adobe Photoshop and Illustrator to design graphics for online and printed marketing content.

EDUCATION

2023– 2027 : DE MONTFORT UNIVERSITY – BA (HONS) ADVERTISING & MARKETING COMMUNICATIONS.

Modules Completed: Marketing Essentials – 75% (Top mark in the class), Fundamentals of Advertising and Marketing Communications, Marketing in a Digital World – 71%, Regulatory, Ethical & Sustainable Communications – 83% (Top mark in the class).

2006– 2011 : DE MONTFORT UNIVERSITY – BA (HONS) CONTOUR FASHION – Grade 2:2

  • Produced technical and design work using computer programmes including Adobe Photoshop and Illustrator, Lectra Modaris and print designing software.
  • Gave presentations to external clients and took part in discussions.

2005 – 2006 : LEICESTER COLLEGE – FOUNDATION DIPLOMA IN ART & DESIGN – Grade Merit

2002 – 2005 : LUTTERWORTH GRAMMAR SCHOOL – A-LEVELS Including Business Studies and ICT

2000 – 2002 : LUTTERWORTH GRAMMAR SCHOOL – GCSE’S – 11 with grades A* – B Including Business Studies, ICT, Design, Maths and English

TRAINING

  • 2021– The Tailoring Academy, Cheshire: Remote Pattern cutting for bespoke women’s suiting.
  • 2021 –Chorley Council, Lancashire: Remote social media marketing and website creation workshops
  • 2020–Cadent – In-house training: Managing environmental risk for site/project manager, Safety culture awareness, Fraud & bribery awareness, Data privacy and DSE health & safety.

HOBBIES

Archery, Pilates, Vegetable Growing, Cooking

REFERENCES

Available on request